A computer, a foot pedal, and transcription software—these are the fundamental tools your transcription service effort necessitates for you to get started. In the long run, the moment you notice an opportunity for growth, you can take on and leverage social media websites along with any other promotional activities. The question is, when will you get started and build your transcription services business a website?
As an important suggestion, as soon as you get started. Even if you think a website may not be as vital as your commitment to delivering quality transcripts for every project, it certainly offers significant opportunity to get your transcription services endeavor to a new level whether you’re a one-man worker, independent contractor, or simply a freelancer. There have been a lot of studies that says an average of 78% folks in the U.S. uses the internet to learn about a product or service before they make an order. Not all of your transcription client acquisition may be made over the internet, but individuals are searching for you there. In any case you haven’t considered a website where interested clients can check you out, find out what exactly can you provide and how can you be a solution to their problem. You’re losing out on a ton of potential clients that should have been closed sales—as well as the chance to give an impression of being a credible service to have business with.
After looking into hundreds of transcription service providers over the internet, one can immediately notice that a great deal of transcription service providers have a website of their own compared to relying only on social websites like Twitter and Facebook. It’s clear to see the reason why: social websites may be an easy-to-use and free to begin with platform where you can share pics about your services and communicate to individuals on a daily basis, but these types of resources still don’t give you the very same sort of control and versatility you can get when you have a website of your own.
Having a professional website increases your authority and draws in more clients through searches on several search engines. A website furthermore helps you connect profoundly with individuals who aren’t accustomed to your transcription services business—and entice clients who are thinking whether to utilize your services or perhaps another provider. Read the 4 major methods on how a website can take your transcription services business to a new level.
1. Acquire Clients (and Approval) with the Charm of Google
How do people find your transcription services for the very first time? A number of people probably have noticed your advert, and a few others may have head out to your website simply because of a recommendation by a good friend who always gets frenzied about your awesome quality transcripts. Some individuals may find you using search engines like Google in search of transcription services provider, or possibly looking for a particular sort of specialized transcriptionist in your field. More importantly anyway, it’s not a big concern on how individuals discover your transcription services business—what really matters is you must ensure that it will be simple and easy for people to find you.
Creating a website significantly boosts your online visibility. Here’s the reason why: Search engines like Google uses algorithms to determine which sites should be shown first whenever a person searches for a certain term. Search Engine Optimization (SEO) is an approach where you improve your website so you can increase your position on search results and get higher views and clicks.
How important is search results ranking? Think of the many occasions you’ve searched for something on search engines. How frequently do you click to the next pages of the search results? Moreover, how frequently do you actually browse the bottom of the first page? People usually think that the top search results on the first page may already have the information they want—and they are confident enough to click on the links included there.
Although you can use strategies to get people to your Twitter or Facebook page, you’ll achieve much better results with an optimized transcription services website. And if your transcription services business can get to the first page of Google’s search results with the keyword “transcription service in [your location],” clients will independently discover you without any marketing expenses incurred.
2. Get More Control of your Audience
Social networks like Facebook may be free to everybody, however they must generate income nonetheless—and paid advertisement is one of its main source of revenue. That means it’s hugely possible for a competitor’s advertisement to be displayed on your own page when people are looking at it. If it concerns you of the possibility that people will be persuaded by the competition’s flamboyant slogans or perhaps irresistible offers, you need to get them focused on all the many advantages your transcription services business brings to the table.
Therefore, what will be a great tip on how to get their attention? First off, plan ways to ensure that people looking into your Twitter or Facebook page goes to your website. The moment you got them in your domain, you’ll have their full attention—and the opportunity to stimulate their curiosity with stories and images.
3. Ensure that your Clients Get an Atmosphere of Excitement
Social media websites like Twitter and Facebook are amazing marketing and advertising networks—but they aren’t alternatives with regard to the kind of branding and authority you can produce just by having a website.
These social media networks make it so far too easy for your potential clients to get unfocused when you’d like them to look more into your social page. Even if you can definitely customize your social pages with images and cover photos, you’ll often be struggling with your own branding, as well as the many additional people and social pages who definitely are delivering their own related content. Having your own website make it so that you can get all the spaces you may need and only for your transcription service, which often permits you to involve people with the culture and beliefs of your transcription services business.
Weight your website in a way that it motivates potential clients to use your service. As mentioned previously, an average of 78% of people check out a business online before making a purchase—so it’s your chance to stimulate longings inside potential clients. Maybe, talk about your history and tell them some inspirational story. You can add some images of your team or perhaps photos of happy clients. Also it will help if you’ll place irresistible updates or offers on your website and announcements about any planned major undertakings.
Do a terrific job of exhibiting exactly what your service is all about—fast delivery, cool customer service, no hidden strings on rates or packages, worry-free transcripts, etc. From the vivid colorings and clear images on your website to a rave testimonial page showcasing a lot more than a dozen of happy clients, the website should be straightforward, efficient, and enjoyable. Fresh visitors to your particular website should clearly notice right away the reason why they should choose to have business with you.
Every time potential clients go to your transcription services website, they should have a sense of getting to know who you are and what it’s like to use your services. By means of simply creating that atmosphere, you’ll get more individuals looking for you and make an order just to experience exactly what all these hype can provide.
4. Create the Rules
You may wouldn’t want to relay your hard earned valuable potential clients to other transcription services provider and rely on them to close the deal for you, would you? Very well, you shouldn’t fully rely on social sites like Facebook or Twitter to support your entire transcription services business when it comes to your potential clients, either.
Alternatively, if you own an independent transcription services website, you’ll be in charge and totally have control of all your stuffs without worrying that someone may rip you off from all the hard work you’ve made. Also, it is possible to place whatever design and pattern you like to make your website professional and visually appealing, simply because you’re the boss and you create the rules.
Demonstrate What Makes You The Best Choice
Needless to say, a website isn’t a magical solution which will amazingly take long buckets of clients lined up to make an order—the hard work is on you. Building loyal transcription clients returning time after time and making referrals is all about the grade of your service, the quality of your results, as well as the power to build relationship with individuals.
Furthermore, a website may work for you as an online representation of your transcription services business where potential clients can learn more things about you and your services. It will also give you a chance to show people that you’re doing better than the other transcription service providers.
Go over to our transcription jobs to business and website building page—to learn about an affordable and easy way to get your transcription services website built. The Resources Page also has some cool tools that can supplement your online transcription activities.