Do you often judge someone by his outer appearance? Whether you do it or not, it’s in some way related to branding. Every day, consumers are regularly exposed to several adverts as well as are swayed to make immediate choices. In any minute, someone may also find out about your transcription services and will be in a position whether or not to trust his audio files on your convincing offer—and the impact of your branding is going to affect his decision.
That’s the reason why competition in the transcription services industry is not totally about having the most affordable rates. Will lowering my transcription rates in anyway help my business? Of course, it may certainly help! Yet again, more often, it’s actually the transcription service provider with a familiar logo, great website, or most talked company that gets the most fascination and attention. These may just be generally supplementary to quality service, but they’re vital. People can never get the chance to find out about all the awesome many advantages your transcription services business has to offer when there won’t be anything to get their interest out there.
The remedy? Build a tough, recognizable, nice brand. Creating a brand is one of the most recommended methods in order to speak out your message to potential clients and build a relationship with your audience. Even if “branding” may seem like simply another of those marketing axioms (for it actually is), it shouldn’t be too complicated or as dull as dishwater. To begin, let’s find out exactly what transcription business branding is.
A Brand and its Meaning: Distinction, Experience, Feelings
Basically, a brand is somewhat a total visualization that involves details about your services, images, or opinions that runs on an individual’s mind when picturing your transcription services business. It may include things like your business logo, your message or Unique Selling Proposition (USP), the layout of your website, how you deliver your transcripts, Twitter or Facebook announcements, newspaper advertisements, and even the actual format and accuracy of your transcripts. Whenever folks encounter these kinds of things, they will connect these together with your brand, as well as vice versa—when they will hear of your brand name, they may start out imagining a ready to be printed or ready-to-use fine transcripts that won’t be needing any additional editing on their part.
Building a brand is about making things distinct and identifiable which resonates with your clients. A brand name makes it possible to shape expressive relationship with your audience when establishing optimistic feelings for your service—and it will be under your grasp to develop the character and complexity of that connection through the brand distinction you aim for.
For some transcription service providers, branding only needs to focus on one particular impression geared towards how your audience should see your transcription services business. Let’s have it in this line—if you are to select one particular concept for customers to link your transcription services business to, what exactly would that be? Fast delivery? Premium customer service? Team of certified transcriptionists? Satisfaction guarantee? Medical transcription specialized service?
The brand name will be your distinction, one’s identity. It will be a way in how your audience gets to define your transcription services business. This can be influenced by the sense of humor you include in your social media status updates. Or the logo that comes with your transcription templates. Or the particular routine of sending personalized “thank you” emails to each of your clients who avail of your service. Your brand name will influence feelings—and remembrance—that a client carry on after using your service.
Next, let’s find out why it will be important to establish a sharp brand name that’s wisely planned.
Brand and Distinction: Why should I nurture it?
More often than not, your brand name is associated with all the thoughts your audience know about your transcription services business. Whenever they see your logo, they will recall a feeling they had on the last occasion they use your services or the fantastic comment they heard somewhere regarding your business. They will think of how quickly you delivered two dozens of transcripts in a busy day or how your transcription services business is built based on an inspirational touching story. These elements are crucial simply because they motivate individuals to come back time after time—and in addition, it helps your business due to the fact that once you’ve offered clients an idea involving things to anticipate, you will be obligated to carry on in providing them.
Branding also signifies a promise to your audience—but ensure not to interchange advertising with branding. There’s a good way to see the difference between them. Advertising plainly persuades potential clients to use your services; on the other hand, branding conveys who you are and what you do. Big companies invest on several expensive advertising campaigns to drive people to their doorsteps, but in the end, it’s their brand names that will keep people make another purchase, and so on.
Potential transcription clients are searching for reliable sources for their transcripts—and an authoritative, nice brand name tells these people that yours can be the solution they’re looking for. There are actually several transcription service providers for them to choose from, and so, it’s your job to provide them a good answer why they should use your services. Have your logo designed in a way that it stands out or even, get a tagline that can draw people’s interest from the competition. When you don’t have a clear and effective brand name working for you, there’s not any significant reason for people to try your transcription services over any other transcription service provider.
Brand Name: What do great brands have?
You’ve now got an idea on what does it really mean to have a brand name as well as why is it significant for your transcription service career to establish one. Now, we’ll take a look at the 3 most notable characteristics that an awesome brand name possess and how are they applied to popular brands of other industries.
1. Excellent brand names are generally simple to understand.
Great brands are just sort of simple that people don’t have to do any explanation about it. Your audience should remember your transcription services and gets immediate clear thoughts in their mind regarding what you do whenever they see your logo.
Think of these popular brand names:
- Apple company: exclusivity and simplicity
- McDonald’s: inexpensive
- Coca-Cola: refreshing
For your transcription business: Be striking with your branding. Do you have something for people to bear in their mind? It can be anything whether you decided to employ vivid colors in your business logo, some sort of “memorable” tagline, or possibly cartoon characters that you can use to represent your business in order to be different from your competition—just build a brand atmosphere that you can own. What can you do to set your transcription services business apart from the others?
2. Excellent brand names influence one’s feelings.
People experience connection other than needing quality transcripts alone. Your audience should have an emotional connection with your transcription services business because this can give them a feeling of positive relationship with your brand.
Think of top brand like Target: more for less.
For your transcription business: Provide any emotional atmosphere that clients or potential clients will remember. Offer messages and images that will encourage, stimulate, or attract people to your transcription services. You may want your audience to feel special and liked with an excellent caring customer service, or simply employ contests to get people have some fun and make your message known. Work on your branding carefully planned, to deliver optimum emotional effect.
3. Excellent brand names are generally reliable.
More importantly, in every single move you do like in advertising, marketing, or service decisions, always consider your branding. Your audience will certainly develop expectations from your brand which should be delivered as it should be.
Think of world-known brands like:
- Visa: accepted everywhere
- Pixar: fun for the family
For your transcription business: Reliability is about being consistent with your promises. Once you made one, deliver it. It’s alright to improve your branding as time goes by, but it is wise to adhere to the main experience people anticipate. When you are into medical transcription services and have thought of expanding into general transcription, do it—but always keep those specialized transcription services at the center of your transcription business or you’ll risk distancing the loyal clients who have already liked you and your services.
Brand’s Progress: Delivering Great Experience
Even though ending up with an original, working brand name, it can often be still somewhat vague and tough to describe. But by the end of everything, make sure you’ll work on getting your brand name to evidently agree with your client’s expectations and make it easy for them to ingest what it’s like to use your services. Strong, identifiable brand names takes a while to ripen, which means you should invest some more time taking into consideration a continuous process of establishing how you wish people will feel when thinking and talking about your transcription services business, using your services, and recommending it to others.