Now, let’s get your imagination to use. Make yourself comfortable and concentrate in picturing a regular transcription client. As a transcriptionist, you already understand the transcription process—extra speedy delivery, retaining accuracy—it’s also full of tasks that constantly gives you new challenges where you frequently input strategies to keep clients happy. Imagine even a demanding or difficult client who thankfully seems to have been satisfied and unexpectedly resulted into becoming a stimulus to bring in more customers, a channel that directly got people coming to you and who could have become long time client of yours—thanks to him, you can now service a few more clients and deal with additional project obligations so you can go after your dreams.
What could be the main reason behind the fact that you’re able retain these clients and be regulars? Become return customers? And making orders immediately almost every 7 days? Is it the accuracy? One’s rates? Most likely, you may say that you’ve got these individuals to remember you because of the fact that you got their transcription order delivered the day before you promised?
Whatsoever it is, it’s your special transcription service secret!
Could several strategies increase the chances of picking up and building loyal transcription clients? In order to know the basis on what each individual transcription client really likes, in addition to obvious satisfied behavior connected with trust to a transcription service provider, we conducted a survey on what keeps these people returning to their favorite transcription service provider time after time. The following information can be a totally actual helpful resource that can enhance ones realization of connected lucidity towards developing client confidence. However, it is significant to understand that persistence in bringing transcription service customer loyalty to a new level is something that shouldn’t be taken for granted.
Here are 3 actual secrets that could help keep transcription clients returning for more.
1. Great Transcripts Worthy of Referrals
Seems to be plain but truly an appropriate element when talking about customer loyalty, right? Nevertheless, along with observation by others, you may have already recognized that there are actual transcription service providers who does deliver poor transcripts. Nothing did you know, that after some time, you’ll wonder why they’re still in operation. For a thought, successful transcriptionists started as being beginners too, delivering poor to average transcripts, uncertain if they can possibly position themselves to becoming someone who delivers quality transcripts to a client’s desk. That is precisely a fact. This just means that transcription service improvement will be a continuous process. It can be molded into something that is aimed to the development of an amazing and remarkable initial client perception and experience based on learning experiences. This can mature into just about any level of probability where by any means filling the gap in the transformation of average new clients into a loyal ones.
Good average transcript isn’t the full picture. You’ll need excellent transcripts, great formatting, something that leaves the client amazed, wondering how you could have possibly understood the dictation and completed such perfect write-up. This will be a great transcript worthy of talking about in the office and sharing to one’s own personal social network, making many of their close friends or circles intrigued. Yet in excess of just creating interest, you would certainly love to have your own delighted clients to start the conversation and be the leading person to introduce you to their close friends, sharing to them about a new breakthrough discovery of your transcription service. That’s exactly what great transcripts can do for you.
One loyal transcription client shares her experience that the reason she constantly returns to her favorite transcription service provider is because they offer specialized medical transcription service. This makes her accustomed to them and was surprised by the fact that the work spent for each transcript before completion and delivery has been walked through specialized research steps which accordingly, she and her partner don’t certainly require for.
That’s a new strong statement—“don’t certainly require for. ” Well, you should fairly take an easy look on asking individuals to talk about how they love a certain service or product you offer. There, with social media, you can get tweets loaded with both equally splendid superlatives like “absolutely likable,” “impressive,” and “a better service. ” So can you make yours a favorite?
Loyal clients can be so crazy-mad in love with a transcription service provider that could eventually cause other people to display curiosity. This could bring them to a position of searching for the company themselves—everyone will want to try out a transcription service they’ve heard so much about, especially from their friends and family.
Seems like an admirable dilemma to achieve. But, works best for those who can avoid the delivery of poor customer service, as often mentioned, to make it one of the most effective and essential client loyalty building strategies.
2. ‘Wow Factor’ – Innovative Ways Towards Customer Satisfaction
Sure, you may have the resource and potential to promote and tell everyone you’re a great transcription service provider; but that may certainly not be enough to place food on the table. But if your purpose is committed to be the very best, to be the most looked up to transcription service provider for your target market, to be a service valuable to customer’s time and trust, then keep working to make sure that innovative customer service is incorporated in your transcription servicing strategy.
The importance of innovative customer service is mainly around the reality that it should be the central culture of how you do transcription services. Furthermore, your own loyal customers can position you to a standing of how they perceived you especially when advocating your services to their close friends. If in any way should these close friends end up not liking you without any reason, it’s preferential. Should these close friends feel generally miserable with the transcription service in itself, that’s something you should look into.
Here’s what you should do: Consider every single client just as if he is your only client. Get to know him. Ask him exactly what fascinates him in your transcription service. Ask him to reach you in any event he’s got just about any concerns regarding the service or the transcripts. Entertain him with a brief background about your transcription service business. Or probably, surprise him by placing a little bonus on his first order, absolutely free. Ensure that this specific individual get to express the word ‘wow!’ to your services. That’s the ‘Wow Factor’.
You can also attempt to check the effectiveness of your own transcription service offer by switching sides temporarily time after time. Step into your customer’s shoes (not literally stepping on their shoes, lol!), leaving the actual transcription work for the moment. Also, seize a computer and check your analytics. Find out how people respond when they get to know your transcription service. Across your target market, analyze why or why won’t people give your offer a chance. Specifically determine what information or message is being shown and accepted by the people. Do they read your offer but disregard? Do they make an effort to contact you, or do they seem baffled of the solution your transcription service has to offer?
Then get closer to your clients. Try to listen and observe what they think of you or how significant do they need your services. When do they need it? Why do they need it? What exactly are they talking about when it comes to transcription related subjects? Are there conversations between people regarding your service and your transcripts? Do they have concerns in relation to rates? Does the length of time it takes for them to wait to finally get hold of their transcripts a reason for their frustration? Are your strategies working just fine?
Today, take a look at the possible experiences people may face when making an order. Is it something that is too much complicated for a non-techy person or something simply understandable to a 10-year old kid? Does the transcription ordering process include a personal touch of employing practices on great business-to-client relationship? Does your customer service strategy or staffs talk to your clients like a machine only programmed to pressure sell, or rather, talks in a really nice helpful manner making sure client needs and concerns are dealt with?
And whenever a client completes an order, can this individual easily understand when and how to make payment? Get the completed transcripts? Or does the client need to determine that out himself? How can the client know his transcripts are completed and ready for release? Will he be receiving a notice of delivery via email, or maybe far better, a phone call? Will the individual get a “thanks a lot” or maybe “Have a fantastic day” upon the delivery of the transcripts?
Now, take time to trace how the actual delivery of a transcript is being carried out. Take time to test and get hold of a personal experience on how you can get the transcript yourself. Are the appropriate files and file formats in place, or does the client have to make post instructions for the delivery? Will there be several file types for each transcript? If the client normally takes the transcript to a presentation, an office, or simply just share to other people, are there any manner by which will people be able to determine the source for the transcripts—a logo included on the transcripts maybe? Are there some extra things that comes with the delivery, more like a wonderful inspirational message?
This survey on loyal transcription clients also revealed how people can discover other transcription service providers on a different specific niche or field. Many claimed that the firsthand information came from their favorite transcription service provider themselves, referring another transcription service on such expertise. Sounds impossible? Why would they refer their clients to their competition? It only means that these transcription service providers, besides delivering great transcripts, also provide great relationship and direct conversation with their clients in order to go beyond in helping them. It’s definitely a mixture of being a fantastic transcription service with great client-centered approach that has made people become loyal clients.
3. ‘Effort on Connecting Reduced’ By Employing Social Networking Sites
There are evidently many transcription service providers who leverage social networking sites to connect with their current and potential clients. Do you think transcription service providers should also employ a plan in using these kind of social websites to talk their services directly to the people? Apparently, you may say not necessarily.
Most of us may be shocked in just how tricky it can be to determine precisely what transcription service needs are present, more particularly within our area of work or field of interest. Is it academic transcription? Legal? Medical? Podcast? When you ponder that going social is a good chance to fill the demand as you grow your service, there’s a better chance once you’ll end up successfully.
It’s a given wisdom that we can recognize that the environment of marketing a transcription service can be more challenging when using some traditional techniques compared to social networking connections—and almost completely unattainable throughout ineffective yet expensive advertising campaigns. Oh well, thank goodness, for now, connecting your transcription services to potential clients with the use of social networking sites won’t be that difficult and costly.
In order to be different from the competition, make sure your transcription services are visible, reachable, available and the simplest to get access to. But, if you think you can’t win over a competition, try to copy what makes them great in social media but be better. Don’t fear to get your share of the market.
When you’re pleased with your overall achievement, then take very good care of it and make sure not to wreak havoc on your hardly built success. Yet, if you’ve still got a need to achieve far more goals, then keep getting connected to your clients and rock your social presence.
Many transcription service consumers admitted to making use of social media sites like Twitter and Facebook as well as search engines like Google to look for promotional offers from their preferred transcription service provider. Having an online presence, a dedicated transcription website along with regular connective relationship through social networking sites has been truly a major benefit to all transcription service providers who’s not getting the highest number of clients. Just keep in mind, offering great and favorable relationship to clients makes people feel how important they are and how trustworthy you can be.
Be A Somebody
Great transcripts, innovative strategies, and simply getting connected are the top elements that can get you real loyal transcription clients. If you effectively got them working, you’ll certainly trigger countless exchanges relative to your transcription service offers that will eventually lead you to more clients. Clients, who will happily give what your offer a chance, then probably return time after time, project after project.
There’s no way of not feeling good for having loyal clients, and loyal to you.